I want to take the cue from a last week massive Reddit thread on micro-transaction in Free2Play (F2P) games to give my opinion of the topic. I think it is important. We need to increase awareness that predatory practices in F2P games are incredibly close to gambling and share with it the same self-destructive and harmful addictive behavior. This is wrong in so many way: it is dangerous for the victims, it is dangerous for the game itself, and it is dangerous for the entire F2P model.